Getting the most out of google analytics

Google analytics is a great little tool and best of all it is free.

If you are a web designer then I recommend you don't wait for your customers to talk about working out how their site is used but that you add google analytics as standard.

It is also a great way to add a value-add service to your offering: for instance you could offer to go in once a month and take a look at their data and then suggest to your client how they could improve their site / add content etc based on this.

Whilst there is lots of data collected very few people actually look at their data regularly and work out how to make the most of it, so if you are comfortable at interpreting stats then you can add real value to your clients through using google analytics.

Re : Getting the most out of google analytics

Yes this is an excellent tool.

The only downside is that the data takes a day to come through rather than being real time but for the fact it is free that is a very small price to pay.

Take time to get to know and understand the reports there and it can really be useful in your business and help you take it to the next step.